PR NEWS RECOGNIZES SAP AND JA AMERICAS´DIGITAL LITERACY INITIATIVE
SAP´s Customer Social Responsibility program for Latin America with regional partner Junior Achievement Americas, Latin Code Week (LCW) received an outstanding award in Washington DC from PR News Group, a top organization serving the communications and marketing community.
Latin Code Week was recognized in the “Best Corporate Community Partnership” category of the PR News CSR Awards 2018. Every year, PR News honors the top corporate social responsibility campaigns, as well as the brands and communicators behind them. CSR Awards finalists are chosen for their creativity, strategic approach and measurable impact of their initiatives.
“This award is a great and exciting acknowledgment of the program, and the result of strong teaming by an extended team. We have implemented LCW in ten countries and inspired thousands of youth to pursue technology based careers, and develop the soft skills and entrepreneurial mindset that are required for the jobs of the future", said Jennifer Mann, Head of Global Corporate Affairs for SAP Latin America & Caribbean.
“We are honored of being recognized for an initiative like Latin Code Week, because it was co-created together with SAP during a great team-work process: this regional initiative represents the type of high impact experiences that we try to give our youth on their preparation for the 21st century economy, allowing them to incorporate skills in the field of technology”, said Leo Martellotto, President of JA Americas
SAP CSR and Junior Achievement (JA) Americas have partnered to inspire youth across the Latin American region, by introducing them to the digital capabilities and teaching them life and business skills. Latin Code Week is a co-created, region wide program combining use of SAP’ BUILD prototyping tool and Junior Achievement’s content supporting creativity, logic and analytical abilities, time management and entrepreneurial spirit.
The goal of this program –which was launched in 2016– is to encourage young people to consider STEM careers and become drivers of Latin America’s economic development, while also developing critical capabilities for success.