DIRECTV AND SKY VOLUNTEERED TO BENEFIT YOUTH IN ARGENTINA, COLOMBIA AND BRAZIL

Through a regional alliance with Junior Achievement Americas, 127 corporate volunteers engaged in different activities to empower more than 700 youth in Latin America.

 Students during the JA Innovation Camps.

Students during the JA Innovation Camps.

With the goal of providing young people with access to educational experiences that teach critical skills for the labor market, Junior Achievement Americas partnered with DIRECTV (in Argentina and Colombia) and SKY (in Brazil) to develop an educational project based on Junior Achievement's "Innovation Camp", "Job Shadow Day" and "Skills for Success" programs. Thanks to the support of both companies, the collaboration of 127 corporate volunteers was added, which provided business and life skills training to hundreds of young people in private and public schools, as well as in the company headquarters.

Through the "Innovation camps", students worked to develop their business ideas to solve problems in their communities. The program "Job Shadow Day" allowed young people to share a day of work with a volunteer of the DIRECTV or SKY companies to learn more about the tasks of a professional in their work environment. Finally, through the "Skills for Success" program, young people practiced critical problem-solving skills and learned the importance of these skills for their economic futures.

 Students visited DIRECTV and SKY´s facilities for living the Job Shadow Day experience.

Students visited DIRECTV and SKY´s facilities for living the Job Shadow Day experience.

"I believe everyone should have a chance to do this [program] in one day. It helped me open my eyes and see what I really want for the rest of my life, "said one of the students participating in the innovation camp that took place in Sao Paulo, Brazil. One of the young people who participated in Job Shadow Day at the DIRECTV offices in Argentina said: "We visited all areas of the company and the volunteers were amazing. This experience is very important because it helps us learn how a company does business. " They were part of the more than 700 public and private school students who accessed the 2017 – 2018 Regional Initiative programs.

Gabriel Villalobo